Interactive Academy | Accessibility - Image is missing its alt text

04 Apr 2019

As you may be aware just-in-time training is offered from within the Sitemorse service. It provides interactive support for your content production staff with context based information 'movies' answering the questions specifically related to the action ‘Image is missing its alt text. Please add'. For more information on our Academy, please visit

Based on what corrections are required, one-to-one training is delivered directly to staff. Instant training, in manageable 2 or 3 minutes sessions. Training is recorded, as is the progress - allowing you to continue your improvement and demonstrate ongoing adjustment.

In this session, Helen Grimbly takes you through the action ‘Image is missing its alt text. Please add'. Alt text also known as alternative text is used on a webpage to describe the appearance and function of an image. 

Covered in this session:

  • Understanding alternative 'alt text'
    • Why this is important?
  • The reporting of corrective actions related to ‘Image is missing its alt text. Please add’.
  • How to view and managing corrective action.

Alt text is important for accessibility compliance. Without alt text users accessing your site via a screen reader cannot interpret the image.

Take a look at the W3C information on this action 'F65 - Failure of Success Criterion 1.1.1 due to omitting the alt attribute on img elements, area elements, and input elements of type "image' Further details can be found at;