SEO and Metadata detects issues that reduce the quality of your metadata which is used by search engines when indexing your site.
The Sitemorse Intelligence Engine™ (SMIE) analyses the most important pages for foe SEO and Metadata issues. It processes results and prioritises actions based on what is going to offer the greatest improvement.
Walkthrough of the SEO Category
The Search Engine Optimisation summary provides a management overview of the SEO (Metadata) category showing the current score, a chart of performance over time and the number of priority, secondary and tertiary actions.
There is the ability to email the Priority Actions, e.g. to the people responsible for fixing them.
The top issues are also identified, and these are shown together with the number of occurrences of each issue. Issues that have a very large occurrence are likely to be with templates. Fixing a template will likely have a big improvement for the entire site.
You can drill down further into each issue and use SMARTVIEW to see where the issue occurs on the page and also see it highlighted in the source code.