An introduction to the Brand Category.


Sitemorse takes your brand rules and checks that they are being implemented correctly and consistently.

The Brand Assessment is divided into our standard format of 3 specific zones:

At the top is the Management Zone, which incorporates the summary KPI information as well as the Year at a Glance.

The Year at a Glance allows you to see how your brand results have changed over the last year. As you mouse over the bar you can see how the score has changed. You can click on the bar to view the assessment results from the displayed date.

There is no score for Brand since everybody's brand rules are different. Instead, the brand result is indicated by a red, orange, or green colour.

The Report Zone is on the left and this summarises the assessment results and shows how the number of Priorities, Secondary and Tertiary actions have changed since the previous assessment.

The Action Zone is on the right, this includes the What to do next section where you can view the priority actions

The priorities actions are the most important actions to address - these will lead to the greatest improvement. You also have secondary and tertiary actions.

Looking in more detail at the Brand Priorities shows the rules that have been setup and where action is required. Clicking on a rule shows every occurrence of this issue.

One of the rules in this example shows that the client wants all email addresses to be written in lower case.

The SMARTVIEW icons enable either the page to be viewed with the issue highlighted or to see the issue highlighted in the source code.