Natural Resources Wales are #1 in the Sitemorse® INDEX

01 Mar 2017

The “UK Central Government INDEX: Q1 2017” is announced

London, 15th February 2017 – Sitemorse, publisher of industry wide indexes in compliance, optimisation and experience, today announced the publication of its UK Central Government INDEX for Q1 2017, and revealed that Natural Resources Wales has become the #1 ranking website.  The organisation has been appearing in the INDEX since Q2 2013, when it was ranked 78th, however this is the first time that it has reached the top position in its category.  The full report, which includes most improved and biggest fallers, can be accessed via the following link:

Screenshot of Natural Resources Wales Homepage

“Natural Resources Wales has made such impressive progress in improving the quality of experience for all visitors to their website,” stated Lawrence Shaw, CEO of Sitemorse.  “It is a testament to their commitment to drive change to the digital publishing process within their organisation, and we are delighted to provide the tools to support this effort,” stated Shaw.

Natural Resources Wales is the largest Welsh Government Sponsored Body.  They are responsible for looking after the environment for people and nature in Wales. Their website is dual language (English and Welsh) and provides an important hub with live information about flood warnings, guidance for business to comply with environmental legislation, ideas for days out - and a lot more.  As such, they understand the importance of an error free website that is compliant with industry regulation and government legislation, not least because they also carry out certain Welsh Government functions.  Achieving a score of 8.24 (out of 10) is a significant achievement and demonstrates their commitment to providing the very best experience for visitors to their website.

Heledd Evans, Digital Manager at Natural Resources Wales said:

“We’re constantly working to improve our website so that people can find the information they need as quickly and as easily as possible.

“That includes making sure the site is accessible and usable for people using assistive technologies to navigate the web. The Sitemorse INDEX is one of the ways that we can benchmark and see where we need to make improvements.

“This time last year we were in 185th position, and over the past year our small in-house team has been chipping away to improve the accessibility of the site. Our score has improved by regular monitoring and focussing on fixing broken links, many of which were in PDFs uploaded to the site.”

Further details on how Natural Resources Wales achieved their success can be found in their blog:

Amongst other key report findings this quarter: Ministry of Justice (MoJ) showed the greatest improvement moving up 143 places in the INDEX with a score increase of 2.99 from 3.53 last quarter.  The biggest faller this quarter was Education Scotland, which moved down the INDEX 153 places with a score of 2.7.

Sitemorse produces quarterly reports for private and public sector industries focused on compliance, optimisation and experience.  Tailored reports based on your industry or organisation can be generated upon request by contacting Sitemorse via the details below.

About Natural Resources Wales

Natural Resources Wales’ purpose is to pursue sustainable management of natural resources in all of its work. This means looking after air, land, water, wildlife, plants and soil to improve Wales’ well-being, and provide a better future for everyone.

For more information, please visit:

About Sitemorse

Sitemorse is an independent organisation with a central London head office and UK based support teams.  The company provides automated and scalable, cloud based software analysis of content, page by page, to ensure consistency and monitor accountability.  Work projects range from single websites and social pages, through to global enterprises with a full spectrum of digital touchpoints and multiple sites around the world.

INDEX (from Sitemorse)

The only recognised independent sector benchmark; it has provided a trusted source of data for numerous public and private sector organisations, including the UK Government “Better Connected” report and the World Retail Congress.

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