The Sitemorse INDEX

First published in 2006, the Sitemorse INDEX enables organisations to compare digital capability with their peers or competitors.

Digital capability is assessed across User Experience, Search Engine Optimization and Governance, Risk and Compliance.
The INDEX is published quarterly and is the independent benchmark that ranks public and private sector websites.

Recent releases

  1. 2024 |
  2. 2023 |
  3. 2022 |
  4. 2021
Date INDEX Top site Top riser
2020 Q4 Global Airlines - US … Aer Lingus Air France
2020 Q4 American Airlines Frontier Airlines SkyWest Airlines
2020 Q4 Global Life Sciences Medivir Group Kaneka
2020 Q4 Hotels Tune Hotels Rosewood Hotels & Res…
2020 Q4 Global Top 250 Retail… dm-drogerie markt Merkal Calzados
2020 Q4 UK Consumer Finance Jersey Financial Serv… Old Mutual
2020 Q4 UK Police Forces Avon and Somerset Con… South Yorkshire Police
2020 Q4 UK London-listed PLCs Marston's PLC Spirent Communication…
2020 Q4 UK Retail 500 Websites Asda Fenwick
2020 Q4 AIM Ceres Power Conygar Investment Co…
2020 Q4 Government and Public… Office for Students Horserace Betting Lev…
2020 Q4 UK Local Government Comhairle nan Eilean … Stevenage Borough Cou…
2020 Q4 UK & IE Universities King's College London… Robert Gordon Univers…
2020 Q3 Global Airlines - US … Thomas Cook Airlines British Airways
2020 Q3 American Airlines Express Jet WestJet
2020 Q3 Global Life Sciences Apotex Taisho Pharmaceutical
2020 Q3 Hotels Tune Hotels One & Only Resorts
2020 Q3 Global Top 250 Retail… dm-drogerie markt dm-drogerie markt
2020 Q3 UK Consumer Finance GCA Altium HSBC Bermuda
2020 Q3 UK Police Forces Avon and Somerset Con… Staffordshire Police
2020 Q3 UK London-listed PLCs Marston's PLC Residential Secure In…
2020 Q3 UK Retail 500 Websites Muji. Scotts of Stow
2020 Q3 AIM Sunrise Resources Iomart Group
2020 Q3 Government and Public… Office for Students HM Crown Prosecution …
2020 Q3 UK Local Government North Devon Council East of England (EELG…
2020 Q3 UK & IE Universities University of Derby Royal Academy of Music
2020 Q2 UK Consumer Finance GCA Altium Investec Asset Manage…
2020 Q2 Global Top 250 Retail… Gruppo Pam SPA Spar Group
2020 Q2 American Airlines Ravn Alaska Ravn Alaska
2020 Q2 Global Life Sciences Apotex Alexion Pharmaceutica…
2020 Q2 UK Retail 500 Websites Asda Oddbins
2020 Q2 Global Airlines - US … Air Transat Eurowings
2020 Q2 UK London-listed PLCs Quilter PLC Treatt PLC
2020 Q2 Hotels Tune Hotels Tune Hotels
2020 Q2 UK Police Forces Avon and Somerset Con… Greater Manchester Po…
2020 Q2 UK Local Government Richmondshire Distric… Chesterfield Borough …
2020 Q2 AIM Sunrise Resources Braveheart Investment…
2020 Q2 Government and Public… Boundary Commission f… UK Legislation
2020 Q2 UK & IE Universities University of Derby Leeds Trinity Univers…
2020 Q1 UK Consumer Finance John Charcol Jersey Financial Serv…
2020 Q1 Global Top 250 Retail… Co-operative Group Seven & I Holdings
2020 Q1 American Airlines Frontier Airlines Pen Air
2020 Q1 Global Life Sciences Apotex Sawai Pharmaceutical
2020 Q1 AIM Sunrise Res Redcentric
2020 Q1 UK Retail 500 Websites Coop Online Power House Fitness
2020 Q1 UK London-listed PLCs Marston's PLC Capita Group PLC
2020 Q1 Hotels Firmdale Hotels Bvlgari Hotels
2020 Q1 UK Police Forces Gloucestershire Const… Avon and Somerset Con…
2020 Q1 UK Local Government Blaby District Council Wakefield Council
2020 Q1 Government and Public… Student Loans Company National Institute fo…
2020 Q1 UK & IE Universities King's College London… HESA