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Adam Turner

Progress being made by the Global Top 250 Retailers in web accessibility

Index Accessibility

At Sitemorse we published our 2020 Q1 Global Top 250 Retailers INDEX this week. The INDEX has been published quarterly since 2010 and ranks the websites of 250 Global Retailers, based on User Experience, Search Engine Optimisation and Governance, Risk and Compliance.

Congratulations to Co-operative Group retaining first place. Also, congratulations are due to Seven & I Holdings for being the most improved.

No retailers within the Global Top 250 Retailers passed Level A and AA on all of their pages.

If we focus purely on Accessibility, then then we see that:

  • Only 1 retailer scored 7 or higher
  • Over 87% of retailers scored 4 or less
  • 42% actually scored zero

Comparing results with last quarter, 11 retailers improved their accessibility score from the last quarter, while 11 scored lower. 21 retailers failed all of the WCAG 2.1 Level A and AA tests on every single page.

Making websites accessible is law - in the US there is the Americans with Disabilities Act (ADA), which has been interpreted to apply to organizations' websites as well their physical stores. In the UK making a website accessible comes under the Equalities Act 2000.

Top ten websites

  1. Co-operative Group
  2. Gruppo Pam SPA
  3. Apoteket AB
  4. H & M Hennes & Mauritz AB
  5. SPAR Österreich
  6. Compagnie Financière Richemont SA
  7. Dansk Supermarked A/S
  8. Ross Stores
  9. Koninklijke Ahold N.V
  10. NorgesGruppen

Five Most improved websites

  • Seven & I Holdings
  • CP All
  • Lowe's Companies
  • Dirk Rossmann
  • Aldi

The full 2020 Q1 Global Top 250 Retailers Websitesresults can be found here: Sitemorse Global Top 250 Retailers INDEX


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