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Adam Turner

Progress being made by American Airlines in making their websites accessible

Index Accessibility


At Sitemorse we published our 2020 Q1 American Airlines INDEX this week. The INDEX has been published quarterly since 2018 and ranks the websites of 25 American Airlines, based on User Experience, Search Engine Optimisation and Governance, Risk and Compliance.

Congratulations to Frontier Airlines for taking first place. Also, congratulations are due to Silver Airways for being the most improved.

No airlines within the American Airlines INDEX passed Level A and AA on all of their pages.

If we focus purely on Accessibility, then then we see that:

  • No airlines scored 7 or higher
  • 92% of airlines scored 4 or less
  • Over 40% actually scored zero

Comparing results with last quarter, no airlines improved their accessibility score from the last quarter, while 1 scored lower. Two airlines failed all of the WCAG 2.1 Level A and AA tests on every single page.

The Americans with Disabilities Act of 1990 (ADA) is a landmark piece of legislation signed into law in 1990 that ensures that those with disabilities "have the same opportunities as everyone else to participate in the mainstream of American life," including purchasing goods and services. The ADA has been interpreted to apply to organizations' websites as well their physical stores.

Top Ten Websites

  1. Frontier Airlines
  2. Express Jet
  3. Island Air
  4. Allegiant Aire
  5. Silver Airways
  6. WestJet
  7. Mesa Airlines
  8. Hawaiian Airlines
  9. Pen Air
  10. Ravn Alaska

 Five Most improved websites

  • Silver Airways
  • Pen Air
  • Frontier Airlines
  • Allegiant Aire
  • Hawaiian Airlines

The full 2020 Q1 American Airlines results can be found here: Sitemorse American Airlines INDEX

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