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Adam Turner

Progress of UK Retailes in making their websites accessible

Index Accessibility


At Sitemorse we published our 2020 Q1 UK Retail 500INDEX this week. The INDEX has been published quarterly since 2010 and ranks the websites of over 360 UK Retailers, based on User Experience, Search Engine Optimisation and Governance, Risk and Compliance.

Congratulations to Coop Online for taking first place. Also, congratulations are due to Power House Fitness for being the most improved.

No retailers within the UK Retail 500 passed Level A and AA on all of their pages.

If we focus purely on Accessibility, then then we see that:

  • No retailers scored 7 or higher
  • 95% of retailers scored 4 or less
  • Over 66% actually scored zero

Comparing results with last quarter, 28 retailers improved their accessibility score from the last quarter, while 21 scored lower. 99 retailers failed all of the WCAG 2.1 Level A and AA tests on every single page.

Making a website accessible comes under the Equalities Act 2000. We’ve already seen that in the US that lawsuits alleging web sites discriminating against people with disabilities are increasingly common and there is no reason that the UK won’t face the similar lawsuits.

Top ten websites

  1. Coop Online
  2. Greggs
  3. W Boyes & Co
  4. Roys (Wroxham)
  5. Jo Alexander
  6. Forrest Furnishing
  7. Paydens Chemists
  8. Netto Foodstores
  9. Jane Shilton
  10. Tuffins

Five Most improved websites

  • Power House Fitness
  • Dunelm
  • Divertimenti
  • Jacamo
  • Fashion World

The full 2020 Q1 UK Retail 500 Websites results can be found here: Sitemorse UK Retail 500 Websites INDEX

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