Can you imagine a major company that does not use the web to communicate with its investors, clients, suppliers and would-be employees? The largest companies operating across many countries have enormous territories of data, some current - some, unfortunately, out of date- and much of it run by subsidiaries and outside agencies.

Web Estate Governance was a phrase that didn’t exist a few years ago, but as the importance of web communications has risen, more and more functions within organisations now have a vested interest in getting their messages across. And the politics don’t end inside the company, because more and more external regulation and outside standards are now in the mix. From EU rules on cookies to UK accessibility laws, the list of things a website needs to cover grows almost by the week.

Having a proper methodology for managing the website is much more crucial now than ever before, and having the tools to support that is essential for any web manager who wants to manage his or her time properly.

Sitemorse began as the tool of choice for those who wanted to ensure their site was free of broken links and code errors, but through various versions the software ‘engine’ has grown and developed alongside the web to become something that can be used much more holistically as part of the planning process of determining what the site should achieve, to building it while ensuring it covers all the necessary bases around internal ‘brand’ compliance, to meeting current standards around code quality and speed while also meeting third-party requirements, law and regulation.

Sitemorse is used by many web managers in organisations large and small through the process of planning a site, getting it online and then ensuring it meets all its targets.

Another great advantage of Sitemorse is that it works on external servers with nothing to download, so can be used alongside many different content management systems. Sitemorse looks at your site from the outside, rather than the inside, like your CMS, and can spot errors it fails to find.