When considering digital governance at the macro level, your footprint extends a long way beyond your web properties. Indeed, one of the most important areas to focus on is your presence on social media, which is, of course, public, shareable and (while it may appear transitory), in many respects, permanent. Because of this, delivering to a high standard is just as important on social media as it is on other platforms. Issues to consider include the quality of spelling and adherence to brand guidelines as well as key issues like compliance.

Fortunately, Sitemorse can assist with the automatic monitoring and management of governance across Twitter, Facebook, and Google+. This can help you to ensure consistency across all your digital touch points. Functionality includes:

- Mapping of your full digital network and points of connection within it

- Alerts identifying broken links

- Identification of the use of banned terms

- Pages linked to are scanned for malware and viruses

Your social accounts can be found in Sitemorse on your Dashboard. Looking at the page, the content manager can immediately see from the top level if there are issues on social channels, with a red warning triangle acting as an alert. The content manager can then click in to inspect the issue and identify what action needs to be taken to resolve it.

We have recently made a number of changes to the way that we manage and deliver social alerts. Our new reports begin with results for Spelling, Function and Brand – custom checks against your brand or style guidelines to ensure that your social media posts meet your organisation’s standards. Your most important priority issues are shown with darker red bars. For more details, simply hover over and click.

We also provide a word cloud for your posts over the last week, month or year (also available as a table), which indicates the frequency with which brand names and campaigns are mentioned. Finally, there is a bar chart that shows the number of posts you have sent per day.

With an increasing regulatory focus on commercial use of social media, we anticipate that it will only become more important in future.

One important point to keep in mind, however, is that this monitoring purely relates to the management of your own accounts – and shouldn’t be confused with social media sentiment analysis