Digital Governance: Why belief matters (2nd in the series / Shane Diffily)

05 Apr 2016

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Digital Governance: Why belief matters

In my second Digital Governance Dialogue with Lawrence Shaw of Sitemorse, I speculate that even the most agile system of governance is doomed in the absence of belief.

When no-one believes in the need for a unified approach to online operations ... anything goes.

http://www.diffily.com/articles/governance-belief.htm

shane diffily digital governance

 

EXTRACT

In particular, you must be able to provide the support needed to maintain quality, for example, by ensuring access to tools, training and time, including:

  • Giving internal publishers access to systems that allow them to track the success of their web content, including analytics, QA checkers and more.
  • Keeping key people up-to-date with new skills by providing lessons in "Writing for the web" or "Using social media" etc.
  • And most crucially, setting time aside to help people out and keep them onboard through regular communication.

This type of quid-pro-quo in return for adherence to new standards (not just web accessibility!) will endow your team with enhanced credibility and help reinforce your role as the new institutional authority for web.