The latest 2016 Q1 INDEX sees the UK geographical extremes of Scottish Borders and States of Jersey come first and second in the table of 407 Local Governments – and there are some big risers this time around.

Congratulations to Scottish Borders, a move up two places to take the No 1 position with an overall score of 9.2 and perfect 10’s for Functionality, Performance and Email, while the ever consistent States of Jersey move into second place with an overall score of 8.8.

It just goes to prove that providing digital site visitors with up-to-date, error free information that is easily found and quick to load can pay dividends with improved customer loyalty. Visitors can lose faith in a site if they increasingly come across spelling errors, broken links and information that is slow to download. Many hope that their online sites have the quality of content and access demanded by people today, but would like to have the confidence to know that all is well.

Amongst those Councils offering a great visitor and user experience are Wirral Council. With an overall score of 7.1 and placed 27^th, Wirral Council have moved up an astonishing 340 places on the previous month.

The Digital Services Manager at Wirral Council, had this to say: “This is fantastic news. The Priorities report in Sitemorse has really helped us to identify and focus on fixing the key problem areas of our website.”

He and his team only started using Sitemorse to provide them with information towards the end of 2015.

Well done to all of those Local Governments who have been consistent, or who have made gains, and for their hard work and effort in ensuring their site visitors gain a great User Experience (UX).     

     

About Sitemorse

Sitemorse automation replaces sporadic and often manual assessment and searching of digital content - removing inefficiency and reducing costs by up to 12%.

Across every digital touch point we enable SMART Content™ and with our unique INSIGHT offer unrivalled immediacy in improving online user experience - whilst simultaneously increasing agility, improving optimisation and reducing risk.

Our ‘Disruptive Innovation’ seamlessly integrates with and enhances existing Digital Asset Management (DAM) and publishing (CMS) technology, establishing consistency and accountability across web, social, mobile and email content. As the backbone to your Digital Governance, Sitemorse streamlines management and enhances control - replacing ”hope” with “confidence”.