BrandMorse™ - Brand, Product & Corporate Compliance testing launched

06 Nov 2003

  • Tweet this item
  • share this item on Linkedin

Across your website, are your brand, product, service and / or company names all spelt correctly, do they have the correct capitalisation?

Does your site feature any discontinued names or terms?

What about domain name usage for web and email addresses are they consistent across your various sites?

Have you effected all the changes for your company and brand name(s) following a takeover or merger, across all company and brand websites?

Business2www - leaders in automated website testing has further developed its unique software to launch BrandMorse™, proving the most thorough proof reading tool available for websites.

As with Sitemorse™, BrandMorse™ can review and check every element of every page of a website, to ensure that all company and brand names are spelt correctly and consistently, thereby fully protecting a valuable, expensive and established asset.

It is impossible to check your website manually for these – website copy comes from many sources; mistakes and errors are easily made especially when cutting and pasting content from differing sources; and there is seldom a continuous or periodic discipline for checking, correcting and deleting website content and copy.

BrandMorse™ checks your company and brand websites for incorrect spellings and copy (including upper and lower case, inclusion and omission of punctuation; hyphens and ampersands; and the correct application of required ™, © and ® motifs; etc)

The BrandMorse™ report gives the exact location of all deviations (not all of which are errors), enabling your internal website team and/or website agency very quickly to identify and correct or delete them as appropriate.

Philip Sheldon 'I see BrandMorse™ as an invaluable development. Company and Brand Names are critical trading and capital assets, and they simply must be represented correctly. At present it is at best a chore and at worst a nightmare to keep checking the website to make sure that they're right - I wish BrandMorse had been around when I was a Marketing Director - it would have done a much better job more quickly and more cheaply than we could'.

For further information, example reports and / or a quotation for your company please contact us.