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Adam Turner

KPI Benchmarking - 3 points you should address

General Accessibility

As KPI reporting becomes ever more important, so does the need to understand the actions around it.  Three main points to address are:

  1. Why, what and for whom is the weekly KPI Assessment?

    What is it?  The weekly KPI Assessment is where Sitemorse checks your website across 9 categories:

    • Accessibility
    • Brand
    • Code Quality (HTML)
    • Email
    • Links (function)
    • Performance
    • Privacy
    • SEO (Search Engine Optimisation)
    • Spelling

    Why?  Our system runs this once a week.  From these assessments, we derive priority actions.  We check 125 pages and 10 PDFs for 3 reasons:

    • In our experience of doing this for over 10 years, we have found 125 pages is large enough to assess the quality of the site without overwhelming you with too much information. 
    • The need for consistency:  number of pages and when run in order to create a weekly benchmark against which improvements can be made.
    • For consistency in our INDEXs.

    Who?  By running the assessment each week, and then processing the results, this encourages everyone to be proactive and helps to drive improvement through user self-management:

    Managers - view the list of actions required by type, grouped by experience, optimisation, and compliance.

    Content Editors – view the detail they need, covering the first 10 pages that offer the greatest improvements for visitors.

    Developers - view the breakdown by diagnostic of technical areas in terms of style sheets to focus on.

  2. Are there any limits to the number of pages / how often I can assess my website?

    No, you can run a full audit of your website any time you like, with no page limit.

  3. What about PDFs - can I see a full inventory of all those found on my website?

    Yes, you can request a full inventory of PDFs as and when you need to.


Automatic delivery - Just-in-time

Direct ‘just-in-time’ training materials are offered against actions, delivering immediate understanding and confidence in actioning. These videos provide help prevent the same issues being repeated.