Iarnród Éireann – Irish Rail – is responsible for all Commuter, DART, InterCity and freight railway services in the Republic of Ireland. The organisation is committed to making its digital channels simple and easy-to-use, to provide an optimised user experience (UX) and to get the customer where they want to go as quickly as possible – and Sitemorse plays a key part in this.

The organisation recently upgraded from SiteImprove to Sitemorse. Iarnród Éireann’s digital team plans to make major changes in the future and to dramatically improve their Sitemorse score in the next 12 to 18 months – which will mean a significantly better user experience for their customers. To get a detailed comparison of the benefits of switching from SiteImprove to Sitemorse, please view our comparision document.

Service & Benefits of Using Sitemorse

In our full Client View (download here), Carl Coates, of Iarnród Éireann’s Digital Channels Department, commented on how Sitemorse helps his team to manage and monitor digital governance, and to identify where it is failing, so improvements can be made fast.

In the past, the organisation has used other tools for digital monitoring, including SiteImprove – but Sitemorse now occupies a central role, tracking digital delivery and performance.

The most valuable feature of the Sitemorse service for the organisation has been the priorities report – directing users to the most urgent issues to be addressed, meaning that major changes can be made fast. The Sitemorse dashboard also offers a great deal of value for Iarnród Éireann, providing granular detail and clear, reportable metrics for improvement that can be shared with the wider organisation.

Conclusion

Lawrence Shaw, Sitemorse CEO, said: “It is great to welcome Irish Rail to the Sitemorse client family, and I’d like to thank them for the positive comments after they moved from SiteImprove.

“Improving digital delivery can be a significant challenge, so it’s important to approach it on an iterative, incremental basis, tackling one challenge at a time. That said, it can be tough to know where to start – which is where Sitemorse’s prioritisation technology comes in, guiding users to the most urgent issues across accessibility and compliance. Iarnród Éireann is making huge steps forwards and it’s great to be a part of that process.”

To access the full Iarnród Éireann (Irish Rail) Client View please download here.